Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Henry Mintzberg
Inc.
This Management Legend Just Dropped Some Surprising but Brilliant Advice: Quit Doing Just 1 Thing and You'll Be a Much Better Leader

Bart McDonough
Value Walk
The Reality Of Real Estate Wire Transfer Fraud: Overview Of Cyber Risks

Oren Jay Sofer
Spirituality & Health
5 Core Practices for More Meaningful Conversations

Renee Linnell
Daily Beast
How a Tango Dancer Spent Five Years in an Abusive ‘Energy’ Cult

Steven Ujifusa
U.S. Naval Institute
Behold the Clipper Ships!


view more>>



Bookmark and Share

The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age
by David L. Rogers

Published by Yale University Press

Read Excerpt  Read Reviews


Amazon.comBarnes & NobleIndieBound

Marketing expert David Rogers examines how digital technologies - - from smartphones to social networks - - connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies - - strategies designed for customer networks.

Rogers offers five strategies that any business can use to create new value: 

  • ACCESS -  be faster, be easier, be everywhere, be always o
  • ENGAGE -  become a source of valued content
  • CUSTOMIZE - make your offering adaptable to your customer's needs
  • CONNECT - become a part of your customers' conversations
  • COLLABORATE - involve your customers at every stage of your enterprise

Rogers explains these five strategies with over 100 cases from every type and size of business - - from shoes to news, and software to healthcare. In The Network Is Your Customer, he shows: 

  • How Apple harnessed a host of collaborators to write apps for its iPhone
  • How IBM designed a videogame to help sell its enterprise software
  • How Ford Motors inspired an online community to build brand awareness for its new Fiesta

 . . . and countless other cases from consumer, b2b, and nonprofit categories. 

The book outlines a process for planning and implementing a customer network strategy to match your customers, your business, and your objectives - - whether you need to drive sales, to enhance innovation, to reduce costs, to gain customer insight, or to build breakthrough products and services. Because today, whatever your goals and whatever your business, the network is your customer.



pub date: 2011-01-11 | Hardcover | 9780300165876