Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Ross W. Greene
Boston Globe
How to raise human beings who are ready for the real world

Paul Smith
Leadership-Tools.com
Sell With A Story review

Paul Smith
Read to Lead
How to Capture Attention, Build Trust & Close the Sale

Ross W. Greene
Washington Post
Child psychologist: This is how to raise human beings who are ready for the real world

Leland Faust
ValueWalk
A Capitalist's Lament: How Wall Street Is Fleecing You and Ruining America


view more>>



Bookmark and Share

Simplexity: Why Simple Things Become Complex (And How Complex Things Can Be Made Simple)
by Jeffrey Kluger

Published by Hyperion

Read Excerpt

Listen to podcast interview:


Amazon.comBarnes & NobleIndieBound


  • Why are the instruction manuals for cell phones incomprehensible?
  • Why is a truck driver's job as hard as a CEO's?
  • How can 10 percent of every medical dollar cure 90 percent of the world's disease?
  • Why do bad teams win so many games?

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.



pub date: 2008-06-03 | hardcover | 9781401303013