Search Books:

Join our mailing list:

Bookmark and Share

New Articles

The Mystery Murder Case of the Century
by Robert Tanenbaum


Which Brass Ring for You: Popularity or Success?
by JV Venable


Autistic Students: Are We Asking Them to Do Their Best While They Feel Their Worst?
by Janet Lintala


The Enemy Within
by Jason Riley


Prologue
by Anna Godbersen


view more>>


Recent Placements


Travis Smith
Writer's Digest
Superhero Sauce: Blending Pop Culture & Academic Disciplines in Nonfiction

Randy Komisar
Forbes
Rules For Startups From VC Heavyweight Randy Komisar

Renee Linnell
Youtube
Bold TV-Renee Linnell - Author of "The Burn Zone: A Memoir"

Arlene Englander
The Edge
New Books | Fall 2018

Renee Linnell
LA Times
Living Your Own Version of Personal Happiness


view more>>



Bookmark and Share

Loveworks: How the world's top marketers make emotional connections to win in the marketplace
by Brian Sheehan

Published by powerHouse Books

Related articles:




Amazon.comBarnes & NobleIndieBound

In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking, but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers.

While many companies were using the language of war in their marketing -- target, penetrate, ambush -- Roberts was using the language of love -- mystery, sensuality, intimacy. He explained in simple theory what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion -- and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear.

This book, Loveworks, adds to Lovemarks in an essential way. It provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Loveworks shows in detail how many of the world's top marketing companies, including Procter & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace through the application of Lovemarks theory. These companies have maintained a laser focus on making and sustaining emotional connections with consumers.

Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. It shows that Lovemarks thinking works -- anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass.

Featuring case stories from the Lovemarks of the world, including:

BGH
Cheerios
Guinness
Lenovo
Lexus
Miller
Nike
Pampers
Reebok
Ritz-Carlton
Safeguard
Skol
Swiffer
T-Mobile
Trident
Toyota
Unicef
Visa


pub date: 2013-06-18 | Hardcover | 9781576876404