The Big Enough Company: Creating a Business That Works for You
Published by Portfolio HardcoverRead Reviews
A guide to building a business you enjoy running without caving under the pressure to grow.
After initially launching their company, small-business owners are bombarded with a flurry of "advice" on how to grow fast, be more profitable, and imitate other successful start-ups. While these tips may work for some people, they fail to consider the astounding variety of needs, motivations, and goals that each entrepreneur has for starting her business.
Entrepreneurs Abrams and Lancaster explore how to grow an enterprise that is not only successful but also sustains the owner's personal goals and needs-in terms of size, culture, and level of involvement. Drawing on their experience as well as on interviews with more than one hundred successful women business owners, Abrams and Lancaster guide readers through the principles that matter most when you work for yourself.
More a supportive guide than a list of dos and don'ts, this book empowers entrepreneurs to ignore popular "wisdom" and peer pressure and take charge of their businesses in a way that will help them succeed on their own terms.
pub date: 2011-09-15 | Hardcover | 9781591844211