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Business - Management

Forging an Ironclad Brand: A Leader's Guide Forging an Ironclad Brand: A Leader's Guide
by Lindsay Pedersen

Good brand is just good business.

Brand is the intentional leader’s North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth.



Bedtime Stories for Managers: Farewell to Lofty Leadership. . . Welcome Engaging Management Bedtime Stories for Managers: Farewell to Lofty Leadership. . . Welcome Engaging Management
by Henry Mintzberg

Management legend Henry Mintzberg (whose Berrett-Koehler books have sold over 225,000 copies worldwide) says we need to bring managing down from thin air and onto solid ground. Leaders need to be deeply rooted in what's happening on the front lines, not isolated in the privileged confines of the boardroom.



Legacy in the Making: Building a Long-Term Brand to Stand Out Legacy in the Making: Building a Long-Term Brand to Stand Out
by Mark Miller and Lucas Conley

Most of us are familiar with the traditional way of looking at legacy―something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.



Burn the Business Plan: What Great Entrepreneurs Really Do Burn the Business Plan: What Great Entrepreneurs Really Do
by Carl J. Schramm

"The evangelist of entrepreneurship" (The Economist) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan. Business schools teach that the most important prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm...



Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition
by Andy Cunningham

From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.



Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company Creative Clarity: A Practical Guide for Bringing Creative Thinking Into Your Company
by Jon Kolko

Most companies don't know what creativity really is, so they can't benefit from it. They lack creative clarity. This book is primarily for people in charge of driving strategic change through an organization. If you are a line manager responsible for exploring a horizon of opportunity, the book will help you establish a culture of creative product development in which your teams can predictably deliver creative results.



Design Thinking for the Greater Good Design Thinking for the Greater Good
by Jeanne Liedtka, Randy Salzman, and Daisy Azer

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Goodgoes in depth on both the how of using new tools and the why.



One Minute Mentoring: How to Find and Work With a Mentor--And Why You'll Benefit from Being One One Minute Mentoring: How to Find and Work With a Mentor--And Why You'll Benefit from Being One
by Ken Blanchard

While most people agree that having a mentor is a good thing, they don’t know how to find one or use one. And despite widespread approval for the idea of being a mentor, most people don’t think they have the time or skills to do so.



The Power of Positive Leadership The Power of Positive Leadership
by Jon Gordon

The Power of Positive Leadership is your personal coach for becoming the leader your people deserve. Storyteller Jon Gordon crafts the fables that inspire great leadership: The Energy Bus, The No Complaining Rule, Training Camp, and others have helped hundreds of thousands of people around the world achieve their true leadership potential.



The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations
by James M. Kouzes and Barry Z. Posner

The Leadership Challenge is the gold-standard manual for effective leadership, grounded in research and written by the premier authorities in the field. With deep insight into the complex interpersonal dynamics of the workplace, this book positions leadership both as a skill to be learned, and as a relationship that must be nurtured to reach its full potential.



High Velocity Hiring: How to Hire Top Talent in an Instant High Velocity Hiring: How to Hire Top Talent in an Instant
by Scott Wintrip

Nothing drives business success like a staff of talented, productive employees. So why accept a hiring process that fails you time and time again? Well, there's one person who doesn't: Scott Wintrip. And in High-Velocity Hiring, he provides the tools and systems for creating a hiring process designed for today's fast-paced, talent-deficient landscape.



The Simple Truths of Service The Simple Truths of Service
by Ken Blanchard

From international bestselling author Ken Blanchard. . . Your competitive edge in today's business environment is all about the power of loyalty. So if you want to succeed, it's time to think outside the box of traditional customer service.