Business - Marketing & Sales
by Michael Fertik and David Thompson
The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start.
Competitive Selling has what you need to out-maneuver, out-negotiate, and out-sell everyone who stands between you and a closed sale. It reveals exactly how today's highest achievers win every battle and provides a blueprint for replicating this success
From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton Friedman, and Ayn Rand, Mad Men and Philosophybrings the thinking of some of history's most powerful minds to bear on the world of Don Draper, and the Sterling Cooper ad agency.
By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand.
In The AMA Handbook of Public Relations, PR icon Robert L. Dilenschneider shows you how to combine the tools and techniques spawned by the Internet with traditional media—and exploit them all to create consistently powerful campaigns.
Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard -- and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends.
Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company's long-term success, and how anyone can get started with this new approach to generating revenue.
Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand.
Business consultant Bob Livingston shows you the specific strategies for creating the most service-centered and client-focused sales organization in any field of business.
Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How?