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Business - Marketing & Sales

Advertising 2.0: Social Media Marketing in a Web 2.0 World Advertising 2.0: Social Media Marketing in a Web 2.0 World
by Tracy L. Tuten

Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand.



How you do...What you do: Create Service Excellence That Wins Clients For Life How you do...What you do: Create Service Excellence That Wins Clients For Life
by Bob Livingston

Business consultant Bob Livingston shows you the specific strategies for creating the most service-centered and client-focused sales organization in any field of business.



The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
by A.G. Lafley and Ram Charan

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How?



Outsmart!: How to Do What Your Competitors Can't Outsmart!: How to Do What Your Competitors Can't
by Jim Champy

This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.



The Open Brand: When Push Comes to Pull in a Web-Made World The Open Brand: When Push Comes to Pull in a Web-Made World
by Kelly Mooney and Nita Rollins

Many of today's best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority: the icitizenry.



Zero to One Million: How I Built a Company to $1 Million in Sales . . . And How You Can, Too Zero to One Million: How I Built a Company to $1 Million in Sales . . . And How You Can, Too
by Ryan P. Allis

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp. to $10 million per year in sales and has helped numerous clients increase their sales dramatically.



Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis
by Ram Charan

Something is seriously amiss in the state of management today. More and more CEOs are failing, but the dearth of CEOs capable of placing their companies on a sustainable footing is as much a symptom as a cause of the malaise affecting corporate management.



The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams
by Derek Gatehouse

This is not a book about selling. It does not give you some arbitrary selling formula guaranteed to increase your salespeople's sales. In fact, this book makes a compelling argument that you can't actually teach salespeople to sell much more than they currently do.



What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
by Ram Charan

More than ever these days, the sales process often turns into a war about price. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.



Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
by Deepak Malhotra and Max H. Bazerman

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.



Adland: A Global History of Advertising Adland: A Global History of Advertising
by Mark Tungate

The worldwide spend on advertising currently stands at over US$400 billion a year, and -- love it or hate it -- it has an immense impact on our lives. But where did it all start? Who are the big players now?

Adland is the first book to explore the development of advertising from an international perspective.



The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs
by Adrian J. Slywotzky with Karl Weber

In the 1980s conventional wisdom was that you could have high quality or low cost, but not both -- until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace.