Business - Marketing & Sales
by Chip Conley and Eric Friedenwald-Fishman
Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word -- it's the key to advancing both business ideals and the bottom line.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.
Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share.
Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers -- not just eBay mavens -- do their shopping, not only online but offline as well.
Working for nearly thirty years with and for leading companies including Citigroup and American Express, Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works -- and doesn't -- in marketing.