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Business - Marketing & Sales

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
by Chip Conley and Eric Friedenwald-Fishman

Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word -- it's the key to advancing both business ideals and the bottom line.



The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
by Clotaire Rapaille

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.



Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
by Jaynie L. Smith with William G. Flanagan

Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share.



FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We REALLY Want FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We REALLY Want
by Daniel Nissanoff

Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers -- not just eBay mavens -- do their shopping, not only online but offline as well.



Steal These Ideas!: Marketing Secrets That Will Make You a Star Steal These Ideas!: Marketing Secrets That Will Make You a Star
by Steve Cone

Working for nearly thirty years with and for leading companies including Citigroup and American Express, Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works -- and doesn't -- in marketing.