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Business - Management

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
by Jaynie L. Smith with William G. Flanagan

Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share.



How to Get Anyone to Do Anything How to Get Anyone to Do Anything
by R. Philip Hanes

Divided into four parts -- Networking, Risk-Taking, Fund-Raising, and Problem-Solving -- How to Get Anyone to Do Anything will inspire readers to see challenging opportunities instead of insurmountable odds.



Will Your Next Mistake Be Fatal? Avoiding the Chain of Mistakes That Can Destroy Your Organization Will Your Next Mistake Be Fatal? Avoiding the Chain of Mistakes That Can Destroy Your Organization
by Robert E. Mittelstaedt, Jr.

Catastrophes don't "just happen." From Enron to the Space Shuttle Columbia, to 9/11, virtually every disaster is the result of a series of mistakes -- each one easy to overlook, each one set in motion because people simply refused to believe the evidence staring right at them.



The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want The Enthusiastic Employee: How Companies Profit by Giving Workers What They Want
by David Sirota, Louis A. Mischkind, Irwin Meltzer

Enthusiastic employees outproduce and outperform. They step up to do the impossible. They rally each other in tough times. Most people are enthusiastic when they're hired: hopeful, ready to work hard, eager to contribute. What happens to dampen their enthusiasm? Management, that's what.