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Business - Marketing & Sales

Stop Selling & Start Leading: How to Make Extraordinary Sales Happen Stop Selling & Start Leading: How to Make Extraordinary Sales Happen
by James M. Kouzes and Barry Z. Posner

In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer's journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them.



Online Marketing for Busy Authors: A Step-by-Step Guide Online Marketing for Busy Authors: A Step-by-Step Guide
by Fauzia Burke

Fauzia Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.



The Curious One: From Food Stamps to CEO - One Woman's Journey through Struggle, Tragedy, Success and Love The Curious One: From Food Stamps to CEO - One Woman's Journey through Struggle, Tragedy, Success and Love
by Chelsea Berler

Chelsea Berler is living proof that dreams can come true… that a person can go from food stamps, struggles, and tragedies to become a successful CEO and author. Driven and resourceful, she is a flourishing entrepreneur at 30, with business savvy that’s been honed to perfection, and an experienced marketing pro and successful author.



Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible
by Brian Tracy and Michael Tracy

From a world-renowned selling guru, Unlimited Sales Success is the selling profes­sion­al’s bible of the most crucial, hard-won, powerful sales lessons ever learned. Now Brian Tracy is teamed with his sales executive son Michael to lay bare the fundamentals of selling in today’s complex, relationship-driven sales arena, identifying the best practices of top performers



Loveworks: How the world's top marketers make emotional connections to win in the marketplace Loveworks: How the world's top marketers make emotional connections to win in the marketplace
by Brian Sheehan

Loveworks provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Loveworks shows in detail how many of the world's top marketing companies have won in the marketplace through the application of Lovemarks theory.



What's the Future of Business?: Changing the Way Businesses Create Experiences What's the Future of Business?: Changing the Way Businesses Create Experiences
by Brian Solis

What's the Future of Business? teaches you how to start creating and nurturing incredible and shareable experiences for your customers from the moment your brand touches them. Learn how to craft experiences that mean something. The future of your business depends on it.



Camera Ready: How to Present Your Best Self and Ideas On Air or Online Camera Ready: How to Present Your Best Self and Ideas On Air or Online
by Manoush Zomorodi

Deliver a powerful message on video with Camera Ready, the new multimedia eBook by journalist and former BBC reporter Manoush Zomorodi. Learn how to present your best self and ideas, conduct effective on-air interviews, know what to wear, and calm your fears by watching 20 videos with proven tips and techniques.



Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever
by Ric Dragon

Manage all your social media marketing efforts with repeatable, improvable processes. In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.



High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
by Micah Solomon

In an age of social media, smartphones, self-service, and six-second attention spans, High-Tech, High-Touch Customer Service throws your business a lifeline. Today's customers are a hard bunch to crack. This book reveals inside secrets of wildly successful customer service initiatives and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off. 




The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age
by David L. Rogers

In The Network Is Your Customer, digital strategy expert David Rogers shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.



Slow Down, Sell Faster: Understand Your Customer's Buying Process and Maximize Your Sales Slow Down, Sell Faster: Understand Your Customer's Buying Process and Maximize Your Sales
by Kevin Davis

Faster Sales pitches won't lead to faster sales. The key to speeding up the sales process is to actually slow down and get in sync with your customer's buying process.



The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done The Smart Swarm: How Understanding Flocks, Schools, and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done
by Peter Miller

The modern world may be obsessed with speed and productivity, but twenty-first-century humans actually have much to learn from the ancient instincts of swarms. A fascinating new take on the concept of collective intelligence and its colorful manifestations in some of our most complex problems, The Smart Swarm introduces a compelling new understanding of the real experts on solving our own complex problems relating to such topics as business, politics, and technology.