Steve Cone is managing director and head of advertising and brand management at Citigroup Global Wealth Management. Along with five other senior executives, he coordinates worldwide brand management for all of Citigroup's businesses in more than one hundred countries, encompassing 200 million customers.
Over his thirty-year career -- half of it in financial services -- Cone has earned a reputation for innovative marketing management, including stops along the way at Key Corp., American Express, and Fidelity. A true out-of-the-box thinker, Cone is known for imaginative solutions to tough marketing issues.
For more information, please visit www.stealtheseideas.biz.
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Books by Steve Cone
Steal These Ideas!: Marketing Secrets That Will Make You a Star
Bloomberg Press
2005-09-01
