Kelly Mooney has been a consumer-centric marketing innovator for 20 years, and
is President of Resource Interactive. She co-authored The Ten Demandments:
Rules to Live by in the Age of the Demanding Consumer (McGrawHill, 2002) --
one of the first marketing books to showcase the consumer's perspective. A
popular blogger, frequent keynote speaker and expert commentator, her
perspectives have been covered by media outlets including The Wall Street
Journal, Business Week, Fortune, Inc., Fast Company, USA Today, Time Digital,
People, CNN, CNBC, CNET, CBS's "The Early Show," Nikkei Business
(Japan), Vente à Distance (France), and Capital (Dubai).
Dr. Nita Rollins is a multidisciplinary thinker and Innovation Consultant in the
Resource Interactive R&D Lab. She is the author of Cinaesthetics: The
Beautiful, the Ugly, the Sublime and the Kitsch in Post-Metaphysical Film
(2008), and of articles for Design Management Journal, New Design (UK),
Innovation: The IDSA Quarterly, Internet Retailer, Cinema Journal and
Wide Angle. She earned her Ph.D. in Critical Studies from UCLA's Department
of Theater, Film & TV, and has served as Research Fellow at the University of
California Humanities Research Institute and the University of Paris III.
Website |
Books by Kelly Mooney
The Open Brand: When Push Comes to Pull in a Web-Made World
New Riders Publishing
2008-03-01