Zero to One Million: How I Built a Company to $1 Million in Sales . . . And How You Can, Too

Ryan P. Allis

McGraw-Hill,  December 2007

Do You Want to Become a Multimillionaire Entrepreneur?

Here's How.  

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp. to $10 million per year in sales and has helped numerous clients increase their sales dramatically.

Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of "Market-Advantages-Return" to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.

  • Evaluate your business idea using the innovative MAR system
  • Write a business plan sure to excite your investors
  • Launch your company on a bootstrap budget
  • Boost online sales using cutting-edge marketing strategies
  • Watch all your hard work transform into millions

Did you know that eighty-one percent of millionaires are entrepreneurs? Join the ranks of successful entrepreneurs with Zero to One Million.

paperback | ISBN: 9780071496667 | Publication Date: December 2007

"Forgive Ryan Allis for being so young. Forgive him for imparting timeless wisdom based upon his own real-life experience as an entrepreneurial superstar. The kid just can't help it. He has made a million-dollar dream come true and he shares how he did it in this roller-coaster-of-a-read book. Your banker will love you for reading it."
--Jay Conrad Levinson, The Father of Guerrilla Marketing, Author, Guerrilla Marketing series of books

"Ryan Allis shares an intriguing story of business success that has few parallels. I know of no other person so young who has demonstrated this level of achievement in business. Young people need individuals like Ryan to look up to and emulate as they work to accomplish their own personal and business goals."
--David S. Chernow, President and CEO, Junior Achievement Worldwide

"Zero to One Million is going to inspire a new generation of aspiring entrepreneurs. If you are thinking about starting a company or own one now, this is the book for you."
--Jeff Reid, Executive Director, Center for Entrepreneurship, UNC-Chapel Hill

"Ryan writes this book as he is creating his multi-million-dollar company. His viewpoints are those of someone in the midst of the struggles and triumphs that every successful "entrepreneur in the making" goes through. Ryan has written one of the best business start-up and growth books that I have ever read. This book is written in a way that seems like your best friend has just found his success and wants to help you achieve that same success. For me, this book was one I just could not put down. It is a very easy and enjoyable read. I recommend Zero to One Million as an inspirational read to any young person with a dream of one day starting his or her own company."
--Joshua A. Mitchell, CEO of Riakt Studios

"Zero to One Million gives a lot of insight into the world of business. I enjoined the recap of history. Ryan is right in his assertion that not all are given equal standing in the world. This is a sad fact of life but also a great factor in why humanity strives to succeed. His understanding of entrepreneurship and economics is amazing. Through his book, he has drastically moved my mindset, from isolationism to that of open markets. Freedom and wealth will flow best through open gates."
--Tiana Laurence, Aspen, Colorado

"Zero To One Million provides good instruction [on] how to lay a foundation for a successful company. Ryan explains how he got his foundation of being an entrepreneur and gives pointers on how to become a successful entrepreneur. He does all of this while giving a background on how entrepreneurship affects each of us individually and why it is important for our country to continue to think entrepreneurially. This book is a gem for young aspiring entrepreneurs like myself and to others who feel they may need help with advancing the sales of their business."
--Jason Robertson, North Carolina

"Ryan Allis has written a book that acts as an inspiration for business people all over the world. At an age where most people are developing a sense of business savvy, he has mastered it and shares his knowledge with the masses. I read this book with a highlighter in hand to ensure that I would not miss out on the underlying points of importance. He proves that the dream of entrepreneurship can be a reality for anyone, and I look forward to his insight in books to come."
--Nicholas Lombardi, Wallingford, Connecticut

"Ryan Allis gives a captivating account of his experience as an entrepreneur. Most books on entrepreneurship are either too exciting or too focused on the hard work. This one presents entrepreneurship as a field of endeavor that I liken to gardening: you have to plant correctly, water correctly, fertilize correctly, and the business will grow. Entrepreneurship is the business of patience, not enthusiasm, not money, not motivation, not hope, not determination nor courage. While all these play their part, patience seems to be the critical ingredient that most people don't have to succeed. If you keep doing the right things, your business will grow to one million dollars in sales."
--Martin Messier, Brazil

"For those who are ready, this book can be your launching pad. I found it enlightening and incredibly empowering. Ryan allows his passion to fully shine through and after reading Zero to One Million I have been inspired to find mine in life. I've always wanted to make a difference in our world, and Ryan beautifully articulates how that time is now. He truly grasps how our world is rapidly changing and reveals that it is an emerging minority of young entrepreneurs that will make this change in the coming years. Don't wait . . . have a bias toward action and take control of your life now!"
--Greg Mueller, Durham, North Carolina

"This book is not a get rich quick guide; it is a handbook that you will continue to use as a reference and it is a book that will instill important business concepts. One of the most important aspects of being an entrepreneur is confidence. As I read this book, I found myself more and more confident in the goals that I had set for myself, and the business that my partners and I were in the process of starting. Ryan clearly outlines the steps to starting a business, and provides a very informative section devoted to search engine optimization. This book should be read by anyone who has a desire to start a business, and has a pro-active attitude towards life. It is great to know that someone of Ryan's age could be so business-savvy, self-disciplined, and biased towards action . . . that is empowering. "
--Jacob Bohall, Hilton Head, South Carolina

"I love Zero to One Million -- not like -- LOVE! You've inspired me! My goals, mission and creed are framed and on the wall. I love the MAR Model for evaluating business ideas. You manage to get all this stuff that I've known about for years and somehow get me to act on it, be excited about it, and get results! I just keep raving about it to people. I most often say, "One of the endorsements on the book says 'Ryan is the next Robert Kiyosaki,' and they're absolutely right." Ryan's writing gets me into action. It took me a few weeks (instead of a day) to read the book because I kept doing what he was talking about. I came away from each chapter not only having my thoughts cleared, but with an action plan and an elevated spirit, fire in my heart, wind at my heels, ready to get on with it."
--Jade Barclay, Queensland, Australia

"Zero to One Million was awesome. I spent the better part of the first night I received it (when I was supposed to be sleeping) reading it. I was doing the old flashlight under the covers trick since I had to be up at 6:00 the next morning for school, and Mom would have sent me to bed had she known. No matter -- I felt it was good preparation for me becoming an entrepreneur. The book has made a difference in one life. All books I had read previously (Robert Kiyosaki, Robert Allen), while containing good information, had left me still a little confused as to where I was going. After reading this book, there was no doubt in my mind. I am going to be an entrepreneur -- and a successful one. I really liked the book's down-to-earth style with practical examples. Thanks a million (pun intended)."
--Greg, British Columbia, Canada

"After reading Zero to One Million and implementing the strategies and techniques in Mr. Allis's book, my business revenue has almost tripled in a short four-month time. I am the CEO of a nutraceutical corporation and interact with CEOs from companies in the USA and internationally. I can honestly say I have tried multiple methods and hired multiple marketing and management teams in the past, spending hundreds of thousands of dollars with little to no results. I have also read multiple books on subjects of personal and business development including Stephen Covey, Richard Gerber, Anthony Robbins, Louise Hay, Dale Carnegie and more. Zero to One Million covers the beginner to advanced stages it takes to become successful and financially secure. I would recommend this book to all entrepreneurs and successful business men and women.
--Dr. Edward F. Group, Houston, Texas

"This book contains a wealth of information and inspiration. Ryan is the next Robert Kiyosaki. "
--Michael Simmons, author, The Student Success Manifesto

"I like Zero to One Million a lot. I like the style. It is easy to read -- even for me. You have done a great job of picking up on the copy writing nuances that make a piece impossible to put down."
--Robert Ryan, Petagonia

"I think one of the best ways to learn is by example and that is what is so beautiful about Zero to One Million. I believe that the way to becoming successful in life is to study those who are. In this book not only does Ryan teach you so much about the history of economics and business, but he shares every step of how he got to where he is today."
--Jenna Horshaver