McGraw Hill, October 2009
Everything you need to captivate, excite, and motivate an audience
(turtleneck not included)
Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard -- and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
Steve Jobs's presentation Secrets Revealed:
A Three-Part Framework to Wow Your Audience
Whether he's introducing the new iPhone or delivering a keynote
presentation, Steve Jobs electrifies audiences with his incomparable
style and showmanship. He doesn't just convey information in his
presentations; he tells a story, paints a picture, and shares a vision.
He gives his audience a transformative experience that is unique,
inspiring, and unforgettable.
Now you can do it too, by learning the specific techniques that have made Jobs the most captivating communicator on the world stage. Using Jobs's legendary presentations as a blueprint, communication-skills coach Carmine Gallo has mapped out a ready-to-use framework of presentation secrets to help you plan, deliver, and refine the best presentation of your life. You'll learn how to:
- Create an inspiring brand story
- Answer the one question that matters most
- Paint a specific, memorable, and consistent vision
- Make numbers meaningful
- Deliver unforgettable moments
- Build visually engaging slides
- Master stage presence
- Make it look effortless
- Rehearse effectively
- Have fun
Every chapter provides tools and strategies for
you to implement in your next presentation. Using actual presentations
from Steve Jobs, Gallo helps you identify and adopt Jobs's techniques
to keep your audience on the edge of their seats, giving customers,
clients, and coworkers alike an exciting experience.
With The Presentation Secrets of Steve Jobs,
you can take charge of any room, deliver your message concisely and
clearly, convey the value of your products and services, and sell your
ideas more persuasively than you ever imagined possible. Best of all,
you'll blow away the competition, turning prospects into clients and
clients into evangelists for your brand.
Steve Jobs may be a hard act to follow but once you start using his techniques in your own presentations, you'll be hard to forget.
hardcover | ISBN: 9780071636087 | Publication Date: October 2009
"Be forewarned -- if you pick up this book, your presentations will never be the same again."
--Martin Lindstrom, bestselling author of Buyology
"The Presentation Secrets of Steve Jobs reveals the operating
system behind any great presentation and provides you with a
quick-start guide to design your own passionate interfaces with your
--Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
"No other leader captures an audience like Steve Jobs does and, like
no other book, The Presentation Secrets of Steve Jobs captures
the formula Steve uses to enthrall audiences."
--Rob Enderle, The Enderle Group
"Now you can learn from the best there is -- both Jobs and Gallo. No
matter whether you are a novice presenter or a professional speaker
like me, you will read and reread this book with the same enthusiasm
that people bring to their iPods."
--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave