Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
Harvard University Press, September 2007
In Leadership Brand, Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it.
hardcover | ISBN: 9781422110300 | Publication Date: September 2007
