The Risk Takers: 16 Women and Men Who Built Great Businesses Share Their Entrepreneurial Strategies for Success

Renee Martin and Don Martin

Vanguard Press,  April 2010

The Risk Takers is about the personal and professional journeys of 16 remarkable men and women who built hugely successful, multimillion dollar companies. These were ordinary people with a good idea who faced daunting challenges but took a leap of faith and started their own business.

Renee and Don Martin personally interviewed these men and women, whose inspiring stories demonstrate that it has never been easy to start your own business and steer it through the inevitable potholes to ultimate success -- in any economy, in any era.

Offering an insider's look, The Risk Takers highlights the common traits and business strategies that helped propel these men and women to the heights of success. These strategies can be applied to any new or existing enterprise.

The Risk Takers seeks to encourage, educate, and motivate would-be entrepreneurs to take that first risk-taking leap into entrepreneurialism. The stories are heartening, uplifting, and inspiring.

hardcover | ISBN: 9781593155872 | Publication Date: April 2010

"The Risk Takers tells the story behind the story of some of America's most successful entrepreneurs, from humble beginnings to dreams come true.  Renee and Don Martin will surely inspire entrepreneurs at any age or any stage. Wonderful, well-told stories show you how to turn your dream into the American Dream. This book is a must for anyone ready to trust their gut!"
--Harvey Mackay, New York Times #1 best-selling author of Swim With The Sharks Without Being Eaten Alive

"What amazing stories of hope, tenacity, and courage by some of America's greatest entrepreneurs. You'll be entertained and inspired by these remarkable men and women who defied conventional wisdom and overcame significant adversity on their way to success. The book will encourage any budding entrepreneur to just start."
--Linda A. Linvingstone, Dean, Graziadio School of Business & Management, Pepperdine University

"The Risk Takers delivers a treasure chest of ideas and strategies that make it an essential tool for those seeking to start or grow their own business."
--Peter Ueberroth, President and CEO, Los Angeles Olympic Organizing Committee

"Not since Napoleon Hill (Think and Grow Rich) has anyone captured the secrets on how real people become successful. A must-read for anybody that has dreams about becoming an outstanding entrepreneur."
--Stephen Alan Odell, CEO, Sugar Foods Corporation (Sweet'N Low®)

"Don & Renee Martin want to remind you that even in these tough times, the American dream is alive and well. The accomplished entrepreneurs they have interviewed for The Risk Takers will teach you, in their own words, how persistence and creativity can lead to success. Trust your gut and read this book!"
--Ken Blanchard, coauthor of The One Minute Manager® and The One Minute Entrepreneur

"The Risk Takers is a must-read, particularly as our economy goes through its current strains. It is, after all, the entrepreneurs, such as those documented in the book, who will lead our economy out of the darkness and back to the sunshine. It is an easy read, with great lessons throughout."
--James G. Ellis, Dean Marshall School of Business, University of Southern California

"The Risk Takers delivers a treasure chest of ideas and strategies that make it an essential tool for those seeking to start or grow their own business. A great read filled with engaging stories of some of America's most successful entrepreneurs."
--Peter V. Ueberroth, "Man of the Year," Time Magazine 1984; President and CEO, Los Angeles Olympic Organizing Committee; Former Commissioner of Major League Baseball in U.S.

"The future belongs to the risk takers, not the security seekers, and those stories will inspire you to take intelligent risks in the directions of your dreams."
--Brian Tracy, New York Times bestselling author