Luck by Design: Certain Success in an Uncertain World

Richard E. Goldman

Morgan James Publishing,  January 2009

On behalf of my entire generation,
I apologize.

We -- the great Baby Boom generation, we who were going to change the world -- certainly have. Except we haven't exactly changed it for the better. We missed a few steps along the way. If you feel disenfranchised or alienated, you are not alone. Despite our good intentions, the Baby Boomers have compromised your future.

Our bad.

But there are solutions, all of which require hard work, careful thought, consistent effort -- and the luck that you can create to help in all you do, every day.


Some have it; some don't.

At least it appears that way. Richie Goldman has often been told that he's lucky. And so it seems. Soon after he graduated from college, Goldman invested $3,000 in a startup -- an unknown company with only one store and a hand-lettered black and white sign. A wise investment? Not everyone thought so at the time. But Goldman did his research and listened to his inner voice. Sure enough, that investment -- plus twenty-nine years of hard work -- enabled him to retire early and live what he calls a dream life. Dumb luck? How about some luck!

Goldman knows what it took to get to where he is now. He knows all the work that went into growing that first store and dramatically expanding the company into a nationwide chain: Men's Wearhouse. And he knows that luck is something you create for yourself. With hard work, determination, good timing, and trust -- trust in yourself and in your inner voice.

Goldman starts out Luck by Design: Certain Success in an Uncertain World by highlighting some of what the Baby Boomers have done and what they haven't done in the world. Their actions and inactions have created problems, at home and across the globe. From the environment to world affairs, there are a lot of problems and a lot of work ahead.

Can the problems be solved? Does the work seem insurmountable? Is planning your life insurmountable? Not once you learn how to create your own luck, in life and in the world. Not when you wholeheartedly embrace every adventure and every challenge. Not once you read Luck by Design -- and learn how to design luck into your life.

hardcover | ISBN: 9781600374333 | Publication Date: January 2009

"Luck by Design provides solid guidance to help you wonder about your life instead of merely wandering through it. Goldman shares a lot of practical insights from his successful business career. These can make a difference in yours."
--Roger Von Oech, author, A Whack on the Side of the Head

"In today's world, college students, and recent grads face new challenges, every day. Luck by Design shows that attaining success is a choice that you have, every day, in school and in the world. And the sooner you get started, the sooner you move in that direction, the better."
--Richard L. McCormick, President, Rutgers University, New Brunswick, NJ

"Unlike many other successful entrepreneurs, Goldman didn't stop pushing himself after making a lot of money. Instead, he grappled with some of life's Big Questions in pursuit of meaning. His story and insights are inspiring: it is possible to win big in business with heart as well as mind."
--Ben Cosnocha, author,My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley

"In Luck by Design, Richie Goldman, a successful, self-made entrepreneur, makes a convincing and engaging argument for his deeply-held belief that life's solutions are in your hands. No matter where you are now, the potential for change, growth and learning is yours."
--Janet L. Holmgren, President, Mills College, Oakland, CA

"There are two kinds of luck: the luck that we go out and find, and the luck that we hope finds us. We can trust the first with our lives; the second will always let us down. Richie Goldman's heartfelt book tells us exactly how to create the first, enriching our personal, business, and inner lives every step of the way. For anyone about to embark on the adventure of life, Luck by Design will be a warm and supportive friend."
--Dan Roam, author, The Back of the Napkin: Solving Problems and Selling Ideas With Pictures

"This is a great time to be young or climbing a career ladder -- if you listen to Richie Goldman. He challenges us to go beyond job titles to craft a life that anticipates an uncertain economic future. Combining Practical advice with hard-won wisdom from the world of corporate America, Goldman will convince you to create you, own Luck by Design by embarking on a difficult, courageous and ultimately rewarding journey."
--Bruce R. Magid, Dean, Brandeis International Business School, Waltham, MA

"Richie Goldman speaks the truth about how to find the kind of success we are all seeking. He speaks with authority and authenticity. Take it from him; he knows what he is talking about!"
-Rabbi Sherre Hirsch, author, We Plan, God Laughs: Ten Steps to Finding Your Divine Path When Life is Not Turning Out Like You Wanted