Now, Build a Great Business!: 7 Ways to Maximize Your Profits in Any Market

Mark Thompson and Brian Tracy

AMACOM,  November 2010

Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business!. This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

Packed with insights from face-to-face interviews with world-class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step-by-step instructions and a compelling big-picture overview show you exactly how to:

  • Become a great leader -- and get extraordinary results from everyone around you
  • Develop a great business plan -- and structure your company to maximize every resource
  • Surround yourself with great people who are motivated to give their best
  • Offer a great product or service -- identifying exactly what your market needs
  • Design a great marketing plan -- and position your business as the preeminent provider
  • And much more!

You'll find no theory here -- just practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on.

So while your competitors duck and cover -- cutting costs and slashing personnel -- it's wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again.

Hardcover | ISBN: 9780814416976 | Publication Date: November 2010

"Every once in a while, a book comes along without padding or frills or too many semicolons and gets right to the point: clear-cut steps to build a profitable and thriving business. Hold this in your hands and just start reading and learning."
-- Warren Bennis, bestselling author, Distinguished Professor at USC, and international authority on leadership

"Now, Build a Great Business! is absolutely the right book at the right time. Read it, soak up Brian and Mark's shrewd and sensible advice, and go out and do it. You now have the instruction manual you need for success."
--Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level

"Now, Build a Great Business! will challenge your assumptions and transform your work. This is your call to action to build a great business."
--Tony Robbins, bestselling author and peak performance coach

"Now, Build a Great Business! gives you time-tested, no-nonsense fundamental advice for growing your company in any market."
--T. Harv Eker, #1 New York Times bestselling author of Secrets of the Millionaire Mind

"If you want to know the secret to building a great business, this is the most important book you can read. Brian Tracy and Mark Thompson go straight to the heart of what it takes and how to do it."
--Jack Canfield coauthor of the #1 New York Times bestselling series Chicken Soup for the Soul®

"Entrepreneur alert: Now, Build a Great Business! is the book you've been waiting for! Mark Thompson and Brian Tracy explain the seven keys to business success through inspiring examples and solid advice. I wish I'd had this book when I started my company many years ago!"
--Harvey Mackay, author of the #1 New York Times bestseller, Swim With the Sharks Without Being Eaten Alive

"Now, you are invited to read, absorb, and use the eclectic wisdom of the world's greatest business thinkers to make your business insanely great."
--Mark Victor Hansen, co-creator, # 1 New York Times bestselling series Chicken Soup for the Soul®; coauthor, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash 

"No one can give you clearer advice about how to run a great company than Mark Thompson and Brian Tracy. Now, Build a Great Business! is the perfect prescription for a much more profitable and personally rewarding business."
--Keith Ferrazzi, # 1 New York Times bestselling author of Who's Got Your Back and Never Eat Alone

"Now, Build a Great Business! is the perfect balance between how-to and practical wisdom. Mark Thompson and Brian Tracy have crafted an inspirational book that will allow leaders and organizations to achieve their goals."
--Tab Nkhereanye, Sony/ATVMusic

"Mark and Brian give you an insider's look at what happens when you show more genuine caring for your customers and employees. Everybody wins! You'll enjoy this book, but most importantly, use this book!"
--John Christensen, bestselling coauthor of FISH!

"The ideas, strategies, and tactics in this book will catapult you from where you are to where you want to be, faster and easier than ever before."
--John Assaraf, New York Times bestselling author of The Answer

" 'Breakthrough' is an overused word, though I can think of none more appropriate to describe Brian Tracy and Mark Thompson's new book, Now, Build a Great Business! It should be mandatory reading for everyone in business . . . including billionaires."
--Bill Bartmann, self-made billionaire and CEO, Bill Bartmann Enterprises

"Mark Thompson and Brian Tracy are two great business coaches I've long admired who've joined forces to bring you a book with the leadership tools you need to Build a Great Business."
--Dr. Steven Stargardter, President, John F. Kennedy University

"Mark Thompson and Brian Tracy's tremendous research, based on Mark's first-hand discussions with many of the most successful business luminaries of our time, give an informed perspective unique in the marketplace. Mark is the Napoleon Hill of the 21st Century and Brian is the Dale Carnegie."
--Greg Link, cofounder, CoveyLink; producer of the New York Times bestseller,
The Speed of Trust, with Stephen M.R. Covey

"Now, Build a Great Business! is a compelling read and gives you decades of hard-earned business experience presented in a way that is easy to implement. I love this book because it is so practical. The more people who read it, the faster we will get back to prosperity for self and shareholders!"
--Julie Woods-Moss, business strategist and former President, British Telecom Strategy and Marketing

"I help people and organizations achieve their full potential. In Now, Build a Great Business!, Mark Thompson and Brian Tracy demonstrate that growing extraordinary people is the only way to deliver extraordinary results."
--Stephen Miles, Vice Chairman, Heidrick & Struggles

"An incredible book for jumpstarting growth, supercharging teams, and taking your business to a whole new level of growth. This year's best read on growth and profitability!"
--Jason Jennings, New York Times bestselling author of Less Is More, Think BIG-Act Small, and Hit the Ground Running

"Imagine having lunch with the greatest leaders of our time and asking them what mattered (and what didn't), so that you could apply it to your life's work. This is what Mark Thompson and Brian Tracy have been doing for decades. This book gives you a seat at the table -- an amazing gift that empowers you to succeed in ways that endure."
--David Jeffers, Retail Brand Experience, John Deere

"Mark and Brian teach you to build a successful business and life with clarity and care. Reading their words is like plugging into your personal battery charger. You will find the encouragement to become the unique leader you are meant to be."
--Alex von Bidder, Managing Partner and co-owner, The Four Seasons Restaurant

"I have long since marveled and respected Brian Tracy and Mark Thompson for all of their business and life wisdom. You will find this book relevant, powerful, clear, and practical. This will surely help many leaders fine-tune their businesses and help create some brand new ones bound for greatness!"
--Steve Rodgers, President/Owner, Windermere Properties; former CEO, Prudential California Realty, a division of Berkshire Hathaway

"Mark and Brian are thoughtful, experienced leaders who've created a great read without the usual hype from management books. It's just the right perspective to grow your business."
--Mike Linton, columnist; former CMO, Best Buy and eBay

"Leaders wishing to take their businesses to the next level should soak up the down-to-earth prescription in Mark Thompson and Brian Tracy's Now, Build a Great Business! This book captures what it really takes. Do it now!"
--Minter Dial, Brand Strategist and former member of the L'Oreal Executive Committee and Worldwide General Manager of Redken 5th Avenue NYC

"Mark Thompson and Brian Tracy are among the world's thought leaders, and this amazing book proves it with its transformational ability to make your business profitable and built to last!"
--Chet Holmes, bestselling author of The Ultimate Sales Machine; CEO,

"We are in the Era of the Entrepreneur. NOW is your time to profit, and Now, Build a Great Business! is the instruction manual you have been waiting for on how to do it. Every page is chock-full with practical and actionable strategies you will continually refer to in your ascent to entrepreneurial greatness."
--Darren Hardy, Publisher, SUCCESS magazine

"Leadership in building a business is about character, competence, and perseverance. These are traits that describe Mark Thompson and Brian Tracy, and that's what you will learn from them when you read this great book."
--Karen Chang, business adviser and former President, Charles Schwab Individual Investor Enterprise