Center Street, November 2015
Entrepreneur Jesse Itzler will try almost anything. He brazenly pretended to be an established hip-hop artist to secure a meeting with a studio head -- and it led to a record deal. He convinced a bunch successful business executives to invest in an unprecedented business plan -- and it turned into Marquis Jet. He sincerely offered to run a 100-mile race in Spanx to get the attention of the beautiful founder of the company -- and ended up marrying her.
His life is about being bold and risky. And it's brought him plenty of rewards.
So when Jesse felt himself drifting on autopilot, he hired a rather unconventional trainer to live with him for a month-an accomplished Navy SEAL widely considered to be "the toughest man on the planet"!
Living with a SEAL is like a buddy movie if it starred the Fresh Prince of Bel-Air . . . and Rambo. Jesse is about as easy-going as you can get. SEAL is . . . not. He even shows up at Jesse's apartment with an inflatable raft just in case the Itzler family ever has to escape Manhattan by crossing the Hudson River.
Jesse and SEAL's escapades soon produce a great friendship, and by the time SEAL leaves, Jesse is in the best shape of his life, but he gains much more than muscle. At turns hilarious and inspiring, Living with a SEAL ultimately shows you the benefits of stepping out of your comfort zone.
Hardcover | ISBN: 9781455534678 | Publication Date: November 2015
-- LeBron James
"George Foreman once gave me great advice. When I told him my
husband ran 100 miles non-stop he said, 'Sara, don't try to
understand a man like that. Just love him.'"
-- Sara Blakely, Founder of SPANX and Jesse's wife
"This is 100% Jesse. Do it differently and you get different
results. That's the way he has operated his entire life and it has
-- Mike "Coach K" Krzyzewski, Duke Basketball head coach
"Jesse is a risk taker and is always trying different things to
get better. Plus, he's fun to go out with."
-- Tom Brady, New England Patriots, four-time NFL Champion, two-time NFL MVP
"Jesse knows what it takes to succeed in business and in life -
a Don't Quit attitude! Our US Military embraces that attitude in
training and survival, no one more so than the elite Navy SEALs.
When my pal invites SEAL into his world, Jesse's life is never the
same again! The relationship between these guys is outrageous -
it's like the Fresh Prince of Bel-Air meets Rambo! But with all
the insanity there are strong life messages, hysterical moments,
and great lessons to be learned. Like Jesse, this book is a HIT!"
-- Jake Steinfeld, chairman and founder of Body by Jake
"Most of us go through life on auto-pilot. New day . . . same
routine. This guy beamed a "live action hero" into his living room
for 31 days to shake up his life. Sometimes you have to have the
guts to do something radical to get results."
-- Dolvett Quince, Health and Fitness Trainer, The Biggest Loser